Jose Luis Rosa Soler
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Portrait of Jose Luis Rosa Soler

Jose Luis Rosa Soler

Retail & Commercial Operations Leader

Multi-site retail, franchise growth, sales and people leadership

Retail and commercial operator with six years in London fashion retail and, since 2017, a franchised brand of his own in Spain. As Store Director for Björn Borg in England, led business planning across budgets, recruitment, product buying and promotions, opened new stores and developed teams in stores and concessions from Glasgow to Southampton. At Abercrombie & Fitch, rose from the operations team to Assistant Store Manager. Founded Yoyland, an ice-cream parlour brand, and expanded it through the sale of eight franchises.

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Experience

Jun 2017 – Present

Garrucha and other locations, Spain

Yoyland

Ice-cream parlour brand

  • Founder & Owner
  • Founded the Yoyland brand and built an owner-operated chain of ice-cream parlours in Spain.
  • Developed the concept into a franchise proposition and sold eight franchises of the brand.
  • Responsible for the business as a whole: brand, sales, operations and expansion.

Instagram @yoyland.spain

Sep 2013 – Mar 2017

London, United Kingdom

Björn Borg

Swedish sportswear and underwear brand

  • Store Director, England Feb 2015 – Mar 2017
  • Assistant Store Manager Sep 2013 – Feb 2015
  • Directed the brand’s stores business in England, including the planning and opening of new locations.
  • Planned business strategy across budgets, recruitment and hiring, planning, product buying, positioning and promotions.
  • Led training and development of staff across the brand’s stores and concessions, from Glasgow to Southampton.
  • Oversaw marketing strategy in store, online and through partner businesses.
  • Set up corporate agreements with other companies for mutually beneficial cross-promotions.

Mar 2011 – [end date to confirm]

London, United Kingdom

Abercrombie & Fitch

American fashion retailer

  • Assistant Store Manager
  • Progressed from the operations team to Assistant Store Manager, earning four salary promotions.
  • Assessed all 120 employees individually to place each one in the role where they performed best.
  • Trained teams in selling and customer service and ran store opening and closing.
  • Delivered the morning and afternoon sales briefings and took part in management meetings on sales.
  • Resolved difficult customer situations, securing the best outcome for the business within company policy.

Selected earlier experience

  • Nov 2011 – Nov 2015

    Style Incorporated Host & Model

    Fashion and luxury events for Rolls-Royce, Miu Miu, Gucci, Ralph Lauren and Tommy Hilfiger, including the BAFTAs and private celebrations for Tommy Hilfiger and Stella McCartney. London, United Kingdom

  • Summer 2010

    Petchey Leisure, Vera Beach Club Reception Department Leader

    Led the reception intern team and managed weekly guest check-in and check-out. Vera, Spain

  • Summer 2009

    PSS Rescue Leader

    Responsible for the safety of tourists across the resort and the beaches of Vera. Vera, Spain

  • Summers 2007 and 2008

    Petchey Leisure, Vera Beach Club Restaurant Team

    Customer service and sales of the hotel’s products. Vera, Spain

  • Family business

    COPROVAYE Property Sales & Lettings

    Sold and let homes from the family company’s developments, prepared client quotes and resolved client issues. Garrucha, Spain

Expertise

Operations

  • Retail operations
  • Multi-site management
  • New store openings
  • Budgeting and business planning

Commercial

  • Franchise development
  • Business development
  • Product buying and positioning
  • Marketing and partnerships

People and customer

  • People leadership
  • Recruitment and training
  • Sales coaching
  • Customer experience

Tools Microsoft Excel, PowerPoint and Word

Education

  • Sep 2012 – Jun 2015

    Business and Enterprise Management

    Degree, London South Bank University and Westminster Kingsway College. United Kingdom

  • 2006

    Bachillerato, Social Sciences

    Spanish upper-secondary diploma. Vera, Spain

Languages

Spanish
Native
English
Full professional proficiency
French
Intermediate, conversational

Contact

Based in Madrid. Open to retail operations, multi-site and commercial leadership roles.

Email
jose.luis.rosa.soler@gmail.com
Phone
(+34) 722 678 743

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